Alexander Rochenko was born on December 5, 1891 and died on December 3, 1956. He was a Soviet artist, sculptor and photographer. He is one of the most comprehensive constructivist artist after the October Revolution, and one of the founders of constructivism and the Soviet school of design, the founder of Soviet design advertising and the representative of New Vision Photography. The exhibition commemorates the 130th anniversary of the birth of Alexander Rochenko. It is jointly organized by the Design Department of Technical University of Don Prefecture, Russia, the International Public Association “Union of designers”, the Russian Academy of Arts, the China-Europe International Association of Design and Culture and Zhengzhou graphic Art Design Association at Zhengzhou 101 Art Center.